PC Financial World Elite Mastercard vs CIBC Dividend Visa Infinite
Two cards, one Standard Score rubric. The CIBC Dividend Visa Infinite scores higher overall at 7.3/10 — but the right pick depends on which components match your spending.
The verdict
StrongLoblaw loyalty against open cash back. The PC Financial World Elite is free and earns ~2.5% in PC Optimum points at Loblaws, No Frills, Shoppers, and Esso — but collapses to 1% anywhere else; the CIBC Dividend charges $120 and pays 4% cash back on groceries at any store, plus gas. Shoppers loyal to Loblaw banners keep the free PC card, where points stack with in-store offers; households that split groceries across chains — or want gas covered — take the Dividend's higher, store-agnostic rate.
See offer · current CIBC Dividend Visa Infinite offer, direct from the issuer
Rewards math assumes you pay your balance in full every month — interest charges quickly exceed any rewards value.
| PC Financial World Elite Mastercard | CIBC Dividend Visa Infinite | |
|---|---|---|
| Standard Score | 5.8/10 · Situational | 7.3/10 · Strong |
| Annual fee | None | $120 (Rebated first year (current offer). Additional cards are $50 each for up to three, also rebated in the first year — CIBC raised that fee from $30 on August 1, 2026.) |
| Welcome bonus | 20,000 PC Optimum points (worth $20) on $50 spend at participating Loblaw banners, Shoppers Drug Mart/Pharmaprix, or Esso/Mobil within 60 days — offer valid for applications through December 31, 2026. Corrected from a prior overstated 45,000-point/$450 figure. | Up to $350 in value — a 10% cash back bonus worth up to $200 over the first 4 statements (on net purchases up to $2,000), a $50 bonus for setting up a pre-authorized payment in the first 4 statements, and a $120 first-year annual fee rebate |
| Est. bonus value | ≈ $20 | ≈ $350 |
| First-year net value | ≈ $90 | ≈ $590 |
| Earn rates |
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| Points currency | PC Optimum | Cash back |
| No FX fees | No | No |
| Lounge access | No | No |
Where the PC Financial World Elite Mastercard wins
No component wins — its rival scores at least as well on every Standard Score component.
Where the CIBC Dividend Visa Infinite wins
- First-year value — scores 6.5/10 on this component
- Ongoing value — scores 7.5/10 on this component
- Flexibility — scores 8.0/10 on this component
- Perk usability — scores 7.0/10 on this component
- Low friction — scores 9.0/10 on this component
- Strategic fit — scores 7.0/10 on this component
Read the full reviews: PC Financial World Elite Mastercard and CIBC Dividend Visa Infinite, or see how both rank in Best Cash Back Credit Cards in Canada.